THE SUPER SEO GUIDEBOOK TO SEO...........................................................2
WELCOME TO THE SUPER GUIDEBOOK TO SEO!...........................8
WHAT IS YOUR SEO PLAN.....................................................................12
THE BIGGEST BANG FOR YOUR BUCK.........................................................12
SUBMITTING YOUR SITE TO THE SEARCH ENGINES...................14
BE PREPARED.......................................................................14
WHAT WILL SITE SUBMISSION GET YOU.....................................................15
Site Maps.........................................................................................................15
Submission Software..........................................................................................15
If Budget Allows................................................................................................16
SEARCH ENGINES AND DIRECTORIES..........................................................16
Search Engine List.............................................................................................16
Directories........................................................................................................16
FREE LISTING.....................................................................................17
PAID LISTING.....................................................................................17
A BALANCED SUBMISSION PLAN...............................................................19
FREE AND/OR PAID SEARCH ENGINE SUBMISSIONS.........................................20
FFA LINK SITES NOT SEARCH ENGINES.....................................................24
DIRECTORIES, SEARCH ENGINES & TRAFFIC…..........................26
WEB CRAWLERS .......................................................................26
EXAMPLE...........................................................................................27
SPAMDEXING.....................................................................................28
SPIDERING........................................................................................29
INDEXING.........................................................................................30
META TAGS.......................................................................................30
HYBRIDS..........................................................................................31
KEYWORDS........................................................................................32
META TAGS VERSUS BACK LINK POPULARITY................................................33
META SEARCH ENGINES.........................................................................37
Dogpile............................................................................................................37
Mamma.com.....................................................................................................38
A Search Engine Is Just A Tool............................................................................38
WHAT THE HECK IS AN ALGORITHM?.........................................40
GOOGLE ALGORITHM IS KEY...........................................................40
PAGE RANK BASED ON POPULARITY...........................................................40
CONSIDER BACK LINKS POPULARITY VOTES..................................................41
Hypertext-Matching Analysis:..............................................................................42
DO YOU KNOW THE GOOGLE DANCE?......................................................43
The Algorithm Shuffle........................................................................................43
GOOGLE Dance Tool..........................................................................................44
FEATURES AND TOOLS FROM GOOGLE........................................................44
In case you are feeling lucky...............................................................................44
The multi-faceted Google Toolbar........................................................................45
Pandora’s Box...................................................................................................45
Stock Quotes....................................................................................................45
GOOGLE FREE TOOLS AND SOFTWARE........................................................45
Calculator.........................................................................................................46
Dictionary Definitions.........................................................................................46
File Types.........................................................................................................46
News Headlines.................................................................................................46
Advanced News Search......................................................................................47
Similar Pages....................................................................................................47
Web Page Translation.........................................................................................47
SafeSearch Filtering...........................................................................................47
SUBMITTING YOUR URL TO GOOGLE..........................................................48
CLOAKING.........................................................................................48
GOOGLE GUIDELINES............................................................................48
Do’s.................................................................................................................49
Don’ts..............................................................................................................49
GOOGLE SERVICES...............................................................................50
Google Answers.................................................................................................50
Google Groups..................................................................................................51
Google’s Image Search.......................................................................................51
Google’s Catalog Search.....................................................................................52
Froogle.............................................................................................................52
ALTAVISTA........................................................................................53
CRAWLER/SPIDER CONSIDERATIONS..........................................................54
RANKING RULES OF THUMB....................................................................55
Values:............................................................................................................55
Query-dependent factors include:........................................................................56
Blanket policy on doorway pages and cloaking......................................................57
Meta tags (Ask.com as an Example)....................................................................57
Keywords in the URL and file names....................................................................57
Keywords in the ALT tags...................................................................................57
Page Length......................................................................................................57
Ask.com Search Features...................................................................................58
ASK OWNS ASK.COM TECHNOLOGY............................................................59
WHAT YOUR WEBSITE ABSOLUTELY NEEDS...............................74
JUST DON’T FOCUS ON THE HOME PAGE, KEYWORDS AND TITLES....................74
UNDERSTANDING YOUR TARGET CUSTOMER..................................................74
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?..............................75
YOUR HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE......................76
THE ACID TEST...................................................................................77
STEP BY STEP PAGE OPTIMIZATION...........................................................78
ONE SITE – ONE THEME........................................................................80